Case study

Sparx Digital Marketing

Full-funnel digital marketing overhaul that slashed cost per click and multiplied qualified leads for a fast-growing SaaS brand.

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Project Overview

Sparx came to us with a common but costly problem: high ad spend, low returns, and no clear attribution. We rebuilt their entire paid marketing infrastructure from the ground up.

Challenge

The team was running siloed campaigns on Google, Meta, and LinkedIn with no unified measurement. CPC was high, conversion tracking was broken, and growth had plateaued at under 60 leads per month.

Solution

We designed a full-funnel acquisition strategy with unified tracking, audience segmentation, automated bidding, and dedicated landing pages optimised for each channel and intent stage.

Results

585% increase in monthly qualified leads (58 → 398)
69% reduction in average CPC (€4.70 → €1.45)
4.2× return on ad spend across all channels

The results

Before and after the Launchko build.

The exact metrics vary by project, but the goal is consistent: turn scattered systems into a clearer, faster, more useful digital foundation.

Metric

Change 1

Change 2

Change 3

Before

High cost-per-click with poor conversion rates

Fragmented campaigns across untracked channels

Averaging ~58 leads per month with no growth

After

Data-driven campaigns with unified attribution

CPC reduced from €4.70 to €1.45

398 qualified leads per month within 90 days

Client voice

What the client said.

"Launchko completely transformed our paid acquisition. Lead volume exploded while our cost per click dropped by almost 70%. Best marketing investment we've ever made."

Lucas MoreauCMO, Sparx

Key features used

Multi-channel campaign architecture

Conversion rate optimisation (CRO)

Real-time attribution dashboard

Automated bid strategies with AI

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